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Sharing your profile via a QR code – do you need a business card any more?

Sharing your profile via a QR code – do you need a business card any more?

by Sally Wollaston | Feb 11, 2024 | How To, Social Media

Developing relationships with other people by exchanging a card with your details on it has been around for a very long time. But do you need them any more in a business context given it is so easy to create a QR code containing your profile and exchange this? How to...
5 things to make your content stand out from the crowd – [Part 4: structure]

5 things to make your content stand out from the crowd – [Part 4: structure]

by Sally Wollaston | Jul 15, 2023 | Content, How To

Introduction This article is the fourth in my series on the key points that a legal marketing professional or lawyer needs to bear in mind when putting together content. The first article looked at the importance of title, the second at topic and keywords, the third...
5 things to make your content stand out from the crowd [Part 2: topic and keywords]

5 things to make your content stand out from the crowd [Part 2: topic and keywords]

by Sally Wollaston | May 12, 2023 | Content, How To

Keeping up a flow of quality content is a major headache for every marketing professional.  This article is the second in the series that I have put together which concentrates on some key points which are useful and achievable in terms of time, money and resource for...
5 things to make your content stand out from the crowd [the title]

5 things to make your content stand out from the crowd [the title]

by Sally Wollaston | May 1, 2023 | Content, How To

Are you spending enough time ensuring that the digital content you produce really will meet its mark?   And how do you stand out from the crowd? I have read a large number of interesting articles on producing good and effective content but the problem with almost all...
Lucky people make their own luck: how you can make your own

Lucky people make their own luck: how you can make your own

by Sally Wollaston | Apr 16, 2023 | How To, Strategy

I recently listened to two excellent podcasts, one by Brown Rudnick partner, Jane Colston, in discussion with Sally Ann Jones of Riva-Jones Ltd and the other a TED talk by Dr Brené Brown.   They gave some very useful pointers for how to be a happier, balanced person...
Things I have learnt during 2022 and which I want to pass on

Things I have learnt during 2022 and which I want to pass on

by Sally Wollaston | Dec 16, 2022 | Content, How To, Social Media, Google, Data, Websites, Directories, Strategy

I am an avid reader and there is nothing better than finding a book that you feel everyone should read. So in this the last Ahead of the Wave article in 2022 I wanted to share some things I have learnt during 2022 and which may help you too.  I started my own business...
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Recent Posts

  • Sharing your profile via a QR code – do you need a business card any more?
  • 5 things to make your content stand out from the crowd – [Part 4: structure]
  • 5 things to make your content stand out from the crowd: [Part 3 – Personalisation]
  • 5 things to make your content stand out from the crowd [Part 2: topic and keywords]
  • 5 things to make your content stand out from the crowd [the title]
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